Marshall McLuhan first qoined the phrase "The Medium is the Message". He wrote a book with this same title only message is mAssage as a play on words. His book was a glimpse into the future for its time, looking at media as creating a "Global Village" and different technologies as extensions of ourselves. Examples being cars as extensions of our feet, and even the internet as an extension of our perceptions and personalities: we can take on whole differnet personas this way and communicate to people globally.
Somehow McLuhan was able to forsee the direction technology was headed and how it would also impact us on cultural level. Having a computer went from something only the nerdiest of us would have to a necessity for every home. Its become a primary source of information and communication amongst ourselves, our family, and friends.
~Justin Marking
Subscribe to:
Post Comments (Atom)
1 comment:
Justin,
I really thought that cars and computers as examples of how technology can effect a culture and be an extension of it was a great point. Another example is dvd players when they first came out, my friends had one and I was one of the last ones to get one and our culture is so technology obsessed that it makes individuals feel like outsiders when they do not have the newest technological device.
~Karen Borden
Post a Comment